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Growth opportunities and team composition

30 November 2009

Last week we made a lot of progress. Monday we evaluated the strategic session and integrated all information we had on growth opportunities so far. Then this "Master file" was prioritized which resulted in the "Priority list" that contains the growth scenarios we will be executing next 6 months.

Focus next 6 months

• Grow sales Daily Dump! Optimize current channels, expand availability and sell the product.
• Create awareness! Focus on new users!
• Create customer loyalty! Focus on current users!
• Create ambassadors! Focus on innovators: "green people"!
• Product innovation

The growth scenarios contain several tactics which we have discussed with the team during the second team session last Saturday. For each scenario and tactic one Daily Dump team member has been assigned and will be "in the lead". Next step is that they will translate scenarios and tactics into clear objectives, action plan, timeline & support needed. 

Above mentioned exercise was preceded by a team analysis. The objective was to optimize the team composition and maximize potential of the team and the team members. On many levels this is a great team with very inspired and committed people, who truly believe in the vision of Daily Dump and are happy with the level of freedom, openess and flexibility provided. In order to know whether we had an optimal team composition we used the Belbin Team Roles model that made it possible to assess ourselves. This exercise has given us some great insights on what motivates each one of us from within and what value we would like to add to Daily Dump in which team role.

The most important conclusion of the team analysis was that we all felt the team is in urgent need of a "Coordinator / chairman: A mature, confident and good chairperson who clarifies goals, promotes decision making and delegates well". We had good laughs on the effects of this omission in the team and after a short discussion there was one person who was very willing to fulfill this role and everybody agreed on this, so I am very happy to inform you that we have found our "Chairwoman". For me personally this is also perfect as I was fulfilling this role for last couple of weeks, so now I can go into further detail with my "successor" on actual plans and transfer all responsibilities as soon as I leave Bangalore.

Next step will be to build a financial structure which makes it possible to monitor current and project future sales and overall performance. Great news is that the design of our new product, the mechanical composter is, finished. We are planning for the product to be ready in January 2010.

At last I would like to inform you that the website has been "improved". We wanted to make waste management and composting more visual so we adapted the homepage and the structure of the website. Please check www.dailydump.org! If you have any recommendations do not hesitate to contact us.

Willemijn Land

01 December 2009, 13:43

Erg leuk om je verhalen te lezen. Veel succes en plezier nog en tot ziens in Nederland!

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