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« all authors | ‹ view articlesWelcome to the world of Daily Dump!
24 November 2009
Wednesday November 18 I arrived in Bangalore for working on this very inspiring business case. I was welcomed by a team of enthusiastic, creative and ambitious people who introduced me to "The world of Daily Dump"! During the first days I was trained to be a "home composter" and learned all about their product range and service plans. We visited some outlets and spoke to several clients to get a feel on how the product is being marketed. We discussed the Marketing Plan 2009 to get better understanding of where we are and where we want to be next year.
After aligning the approach for this project with the founder of Daily Dump, Poonam Bir Kasturi, our first priority was to thoroughly evaluate the current situation. Therefore we scheduled a "strategic session" on Saturday with the complete Daily Dump team. Main objective of this workshop was to find out which barriers hinder further growth of Daily Dump and how the team thinks we can overcome this barriers.
We had a great and very fruitful session in which we first focused on the lessons learned to find out what is working or has worked well for Daily Dump. Next step was to identify all the possible growth barriers we could think of. We concluded the workshop with a brainstorm session in which 5 teams were asked to come up with possible opportunities for growth. All ideas were listed and valued individually so we ended up with a complete and prioritized list of growth opportunities. This provides a great and focused base on what we will be working on coming weeks.
Ilse van Gulik
27 November 2009, 10:47
Hi Tom, Poonam and Daily Dump team,
interesting to read the weblog and good to hear you're getting along fine! Good luck with the "work in progress"
